The Idiot Brain

A Neuroscientist Explains What Your Head Is Really Up To

By Dean Burnett

The brain may be the seat of consciousness and the engine of all human experience, but it’s also messy, fallible and disorganized. It’s undeniably impressive, but it’s far from perfect, and these imperfections influence everything that humans say, do and experience. In The Idiot Brain, Dean Burnett celebrates the downright laughable things our minds do to us, as well as exposing the fact that people are often way off in their thinking about how the brain works. For example, did you know that

  • your memory is egotistical?
  • stress can actually increase your performance at a task?
  • conspiracy theories and superstitions stem from your brain’s insistence that the world isn’t random?
  • the brain’s limitations mean you really can miss something that’s right under your nose?
  • the way the brain’s processing works means that time really does fly if you’re having fun?
  • alcohol can sometimes improve your memory?

Dean Burnett’s unpredictable and entertaining first book explores the unexpected side of everyday life, highlighting where conventional thinking is wrong and how our brains trip us up at every turn. This is lucid, funny and smart: in short, the best kind of popular science.

ISBN: 9781443450065
Imprint: HarperCollins Publishers
On Sale: May 17, 2016
List price: $32.99
No of pages: 336
Trim Size: 6.250 in (w) x 9.250 in (h) x 1.250 in (d)
BISAC 1: MEDICAL / Neuroscience
BISAC 2: MEDICAL / General
BISAC 3: SCIENCE / General

Dean Burnett

Biography

DEAN BURNETT is a neuroscientist, an experienced tutor and lecturer, and a regular blogger/contributor to the Guardian and other publications. The author of The Idiot Brain and The Happy Brain, he has appeared on NPR’s Fresh Air, CBC’s The Current, Ireland’s NewsTalk and countless platforms and publications in the UK. The TV rights for The Idiot Brain were purchased by Whoopi Goldberg’s One Ho Productions. Dean Burnett is currently a research associate (honorary) at Cardiff University Psychology School. He lives in Cardiff with his wife, their two children and an alarmingly psychopathic kitten named Pickle.

The brain may be the seat of consciousness and the engine of all human experience, but it’s also messy, fallible and disorganized. It’s undeniably impressive, but it’s far from perfect, and these imperfections influence everything that humans say, do and experience. In The Idiot Brain, Dean Burnett celebrates the downright laughable things our minds do to us, as well as exposing the fact that people are often way off in their thinking about how the brain works. For example, did you know that

  • your memory is egotistical?
  • stress can actually increase your performance at a task?
  • conspiracy theories and superstitions stem from your brain’s insistence that the world isn’t random?
  • the brain’s limitations mean you really can miss something that’s right under your nose?
  • the way the brain’s processing works means that time really does fly if you’re having fun?
  • alcohol can sometimes improve your memory?

Dean Burnett’s unpredictable and entertaining first book explores the unexpected side of everyday life, highlighting where conventional thinking is wrong and how our brains trip us up at every turn. This is lucid, funny and smart: in short, the best kind of popular science.

ISBN: 9781443450065
Imprint: HarperCollins Publishers
On Sale: May 17, 2016
List price: $32.99
No of pages: 336
Trim Size: 6.250 in (w) x 9.250 in (h) x 1.250 in (d)
BISAC 1: MEDICAL / Neuroscience
BISAC 2: MEDICAL / General
BISAC 3: SCIENCE / General

Dean Burnett

Biography

DEAN BURNETT is a neuroscientist, an experienced tutor and lecturer, and a regular blogger/contributor to the Guardian and other publications. The author of The Idiot Brain and The Happy Brain, he has appeared on NPR’s Fresh Air, CBC’s The Current, Ireland’s NewsTalk and countless platforms and publications in the UK. The TV rights for The Idiot Brain were purchased by Whoopi Goldberg’s One Ho Productions. Dean Burnett is currently a research associate (honorary) at Cardiff University Psychology School. He lives in Cardiff with his wife, their two children and an alarmingly psychopathic kitten named Pickle.