Press release

COOLAB AND HARPERCOLLINS CANADA TEAM UP FOR OLIVER JEFFERS-INSPIRED VISUAL EXPERIENCE

One-of-a-Kind 3D Installation Celebrates the Latest Release from the Bestselling Author 

Toronto, ON (October 28, 2020) – Toronto design studio, Coolab, and HarperCollinsCanada have teamed up on a captivating street front window installation in celebration of What We’ll Build: Plans for Our Together Future the latest picture-book release from famed creator and internationally bestselling storyteller, Oliver Jeffers. What We’ll Build – A Visual Experience offers a unique glimpse into the charming world of the book that will delight fans of the award-winning author while also introducing new readers to Jeffers’ critically acclaimed and beloved style. Located on Queen Street East in the heart of Leslieville, and running through November 22nd, the installation also includes the ability to make a contactless purchase of the book via a QR code, with orders fulfilled through local Leslieville independent retailer, Queen Books, and a chance to win a copy signed by Oliver Jeffers.

Featuring subtle lighting, animated effects and 3D elements, the spectacular display reveals a special peek into What We’ll Build, an enchanting story of a father and daughter who set about laying the foundations for their life together, building memories to cherish, a home to keep them safe and love to keep them warm. The enduring story about a parent’s boundless love, life’s endless opportunities and challenges, and the tools needed to build a future together, offers a perfectly timed message of hope and positivity captured in this fantastical visual experience. Along with meeting some new characters, fans of Jeffers’ humourous and intriguing stories may also have fun recognizing some familiar characters popping up in the display. 

Visitors to the installation can help support a local small business by using the highlighted QR code to purchase a copy of What We’ll Build from Queen Books. In addition, visitors are encouraged to share photos of the display on social media using #WhatWellBuildTO and tagging @harpercollinsca and @coolab_to for a chance to win a copy of the book signed by Oliver Jeffers. 

The concept for the installation was developed and designed by Coolab, with technical lighting and magic from Toronto’s Wondermakr studio.

“This was a passion project for us in the truest sense,” said Coolab principal Clayton Budd. “We were keen to find an exciting new creative opportunity where we could work with someone we truly admired, on something that would spread a little joy and inspiration in our community – something we can all use a dose of right now. As huge fans of Oliver Jeffers, we are beyond proud to collaborate with the team at HarperCollinsCanada on his latest release. And being able to execute our vision in our own neighbourhood while also supporting a fellow Leslieville small business, has just made this installation all the more rewarding.”  

Shamin Alli, Sales Director of Children’s at HarperCollinsCanada said of the installation, “we are very excited to see What We’ll Build come to life in this way and in support of an independent retailer here in the city. Oliver’s work has always been something that brings families and people together and when Coolab expressed their vision for this project, we were thrilled to help facilitate.”

What We’ll Build – A Visual Experience can be viewed at the Coolab studio located at 1238 Queen Street East, Unit H, just east of Leslie Street. Queen Books is located at 914 Queen Street East at Logan Avenue.

What We’ll Build: Plans for Our Together Future by Oliver Jeffers is available now wherever books are sold.

Images of the installation can be found here: (insert dropbox link)

About Coolab

Coolab is a Toronto based design studio specializing in experiential design, interiors, graphics and branding. Whether creating stunning spaces and interiors, designing unique pop-up installations and multimedia experiences, or branding new and evolving businesses, Coolab’s ideas make an impact and their executions deliver expectation-exceeding results. Their client roster spans a variety of sizes and genres, from retail and hospitality, to the arts, corporate and charitable organizations.

About HarperCollinsCanada

Known worldwide for the quality of its list, HarperCollinsCanada is the proud home of many bestselling authors, including Esi Edugyan, Heather O’Neill, Lawrence Hill, Kamal Al-Solaylee, Mark Sakamoto, Ayelet Tsabari, Emily St. John Mandel, Tracey Lindberg, Tara Westover, Hilary Mantel, Rachel Cusk, Anthony Horowitz, Uzma Jalaluddin, Kim Fu, Carrianne Leung, Ellen Keith, Jael Richardson, Emma Donoghue, Helen Humphreys and Thomas King, among many more found at harpercollins.ca.

HarperCollins Publishers is the second-largest consumer book publisher in the world, with operations in 17 countries. With 200 years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.

About What We’ll Build: Plans for Our Together Future by Oliver Jeffers

A father and daughter set about laying the foundations for their life together. Using their own special tools, they get to work; building memories to cherish, a home to keep them safe and love to keep them warm. 

From renowned, internationally bestselling picture-book creator and visual artist, Oliver Jeffers, comes this rare and enduring story about a parent’s boundless love, life’s endless opportunities and all we need to build a together future. 

 

Media Contacts:
Barb Matheson
Coolab
barb@coolab.ca

Lauren Morocco
HarperCollinsCanada
lauren.morocco@harpercollins.com  

Date Posted

October 28, 2020

Author

Lauren Morocco

Subject

COOLAB AND HARPERCOLLINS CANADA TEAM UP FOR OLIVER JEFFERS-INSPIRED VISUAL EXPERIENCE