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Sara Rosenberg Books & Biography


A Miami native, Sara Rosenberg’s only real time away from the city she loves was to attend college at Boston University’s School of Communication. With degree in hand, she returned to South Florida, where she spent the next twelve years working for Burger King in various marketing positions: negotiating film rights for Kids Meals, developing new burger variations, and launching the Value Menu. After that, Burger King’s parent company, Diageo, came calling with a chance to work in London for brands like Pillsbury, Guinness and Johnny Walker. Two years later, Sara yearned for home, so she accepted a position with The Miami Herald as Vice President of Consumer Marketing. Sara oversees over sixty employees in marketing, community relations, research, event marketing and creative. She is also the Publisher of StreetMiami, an alternative weekly publication focused on lifestyles and entertainment, and targeted at 18 to 34 year olds. It keeps her young. An avid public speaker, Sara speaks often to women’s groups about the myth of having it all. In addition, she is a sought-after presenter on innovating within the newspaper industry, and her travels have taken her as far away as Australia. Sara found a new hobby in writing this book, and has been saving a lot of money on therapy, too. She is married, round two, with one son and two stepsons.

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