by Darrell Bricker

On Sale: 03/31/2020


Enlarge Book Cover
Listen to an Audio Sample


by Darrell Bricker

On Sale: 03/31/2020


About the Book

Longlisted for the National Business Book Award

Where will the world go after COVID-19? CEO of Ipsos Public Affairs Darrell Bricker's prescient and timely new book has the insights and the data to understand what we are going through and why, and who we still are despite the disruption. While the world around us has changed, Bricker's extensive research and analysis resonate for the future.

In this groundbreaking new book, Bricker, a Canadian expert in what Canadians will want and need, distills the trends based on real and extensive demographic data and dares to forecast what will come next. Why is Harley-Davidson making smaller motorcycles and changing the way they sell their bikes? Should restaurateurs be focusing on vibrant, frenetic restaurants offering the latest food fashion or on open, quieter restaurants that focus on tasty standard fare? What’s the fastest-growing sector in the housing market? Where should companies plan on setting up shop? Why do we face a population crisis? Which provinces will become the haves and which the have-nots? Where will Canadians be emigrating from, and where will they live? Should we be building more hockey arenas or basketball courts, or even cricket pitches?

Next is the first book in decades that offers an honest, often provocative prescription for where we will live, what we’ll be buying and who our leaders will be in the decades to come. Filled with stories of Canadians making critical decisions for their businesses and their personal lives, Next will appeal to a wide audience: anyone who is wondering where they should look for their next job or where they might plan on living in retirement—even how they will live in Canada’s ever-changing future.

Product Details

  • ISBN: 9781443462419
  • ISBN 10: 1443462411
  • Imprint: HarperCollins Publishers
  • On Sale: 03/31/2020
  • List Price:34.99 CAD
  • BISAC2 : POLITICAL SCIENCE / Public Policy / General

Next by Darrell Bricker

The broadest selection of online bookstores. The links will take you to the web site's home page.

Other Booksellers

The broadest selection of online bookstores. The links will take you to the Web site's home page.


Specialty Booksellers

Interest-specific online venues and gift accounts that offer books for purchase. The links will take you to the store’s home page.

International Customers

If you are located outside Canada, the best way to order online is to choose from the following bookstores listed by region and country.