The Why Axis

Hidden Motives And The Undiscovered Economics Of Ev, The

by Uri Gneezy, John List

On Sale: 10/15/2013

The Why Axis

Hidden Motives And The Undiscovered Economics Of Ev, The

by Uri Gneezy, John List

On Sale: 10/15/2013

Format:

About the Book

Two of Forbes Magazine’s “world’s most powerful economists” provide the breakthrough ideas tochallenge the assumptions of human decision-making

In this groundbreaking book, lauded behavioural economists Uri Gneezy and John List uncover what motivates people and, most importantly, why and how the right incentives can work to change behaviour and effect the world around us. Called the “Indiana Joneses of economics” because of their unorthodox approach, Gneezy and List have travelled the world conducting field experiments in order to study people’s actions in their natural environments. Through their original research, Gneezy and List have sought the answers to everything from life’s big-issue questions—the problems of discrimination, gender inequality, low rates of charitable giving—to everyday business issues such as low workplace productivity and price setting, all through the lenses of motivation and incentive. Their work is both revolutionary and immensely practical. It allows us to take action on big and little problems in ways that will no longer rely on assumptions but on the evidence of what really works to create change.

By uncovering ways to improve people’s behavior through the right incentives, Gneezy and List have given us the tools to change our schools, our neighbourhoods, our businesses and our world for the better.

Product Details

  • ISBN: 9781443407588
  • ISBN 10: 1443407585
  • Imprint: HarperCollins Publishers
  • On Sale: 10/15/2013
  • Pages: 288
  • List Price:29.99 CAD
  • BISAC1 : BUSINESS & ECONOMICS / General

The Why Axis by Uri Gneezy, John List

The broadest selection of online bookstores. The links will take you to the web site's home page.

Other Booksellers

The broadest selection of online bookstores. The links will take you to the Web site's home page.

SELECT:

Specialty Booksellers

Interest-specific online venues and gift accounts that offer books for purchase. The links will take you to the store’s home page.

International Customers

If you are located outside Canada, the best way to order online is to choose from the following bookstores listed by region and country.