What's Next Is Now

How to Live Future Ready

by Frederik Pferdt

On Sale: 06/18/2024

What's Next Is Now

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What's Next Is Now

How to Live Future Ready

by Frederik Pferdt

On Sale: 06/18/2024


About the Book

The renowned global thought leader and Google's first Chief Innovation Evangelist introduces a forward-thinking mindstate that will help you navigate ambiguity and uncertainty with intention, transform problems and challenges into profound opportunities, and create exactly the future you want to see.

What if you could choose your future?

When we're kids, the future is exciting to imagine. Then we grow up and soon the events and circumstances of our lives overwhelm us and before we know it, we're afraid of tomorrow, waiting to see what the future drops on us instead of chasing after the future we want to have.

Rather than bracing for what happens next, Dr. Frederik G. Pferdt argues that you can be making what happens next. You can respond to unexpected challenges—big and small—by turning them into opportunities with a “future-ready mindstate": using optimism, openness, curiosity, experimentation, empathy, and what Dr. Pferdt calls our Dimension X—the unique lens through which each of us sees the world not as it is, but as we are.

Both inspirational and actionable, What's Next Is Now engages your personal sense of discovery, providing dozens of thoughtful exercises and illustrations, real-world practices, and provocative insights from people who have adopted a future-ready mindstate to craft exceptional futures for themselves. Now, let What's Next Is Now help you build your remarkable future.

Critical Praise

“This book is a profoundly optimistic guide that outlines a new mindstate encompassing unreserved openness to perpetual experimentation, allowing dreamers to become doers in shaping the futures they wish to inhabit.” — Daniel H. Pink, New York Times bestselling author of Drive

"How can you cultivate a future-ready mindstate? What’s Next Is Now provides practical insight and tactical approaches to leverage your unique talents and passions to shape your own path forward. This book also inspires us to work with others to shape the lives and livelihoods we all deserve, and co-create a vibrant and inclusive future.” — Linda A. Hill, co-author of Collective Genius

What's Next is Now is for the inherently curious (and those who aspire to be), a manifesto for innovators, and a must-read for anyone eager to transform their 'now' into an extraordinary 'tomorrow.' It's not just about reading the future; it's about writing it.” — Whitney Johnson, CEO of Disruption Advisors and bestselling author of Smart Growth: How to Grow your People to Grow Your Company

“Shape your future by defying the usual and welcoming the unknown. In What’s Next is Now, Frederik reveals that tomorrow’s blueprint lies not in technology, but in you. A transformative guide to grasping opportunities and crafting the future you envision.” — Sebastian Thrun, Stanford University professor and founder of Google X

"The future is plural. It doesn't belong to Google or to AI or to anyone except the people who are willing to show up and make it real. Inspiring, practical and timely, this is a book to share." — Seth Godin, author of The Song of Significance

“Coming from deep insight and experience, Frederik Pferdt shows us how our future needn’t be a place of fear of hesitancy but instead full of opportunity and optimism. You owe it to yourself to dive in.” — Tim Brown, chair of IDEO and author of Change by Design

“In this inspiring book, Frederik Pferdt teaches us to approach the future with energy, optimism, and radical curiosity. Drawing on his deep experience with innovation, he shows us how to cultivate the qualities of mind that allow our creative intuitions to flower in ways yet to be imagined. These insights will transform not just how you look at work, but how you look at everything.” — Robert J. Waldinger, professor of Psychiatry at Harvard Medical School, director of the Harvard Study of Adult Development, and co-author of The Good Life

“It’s rare to come across a book that genuinely resonates with the ever-evolving demands of our time. What's Next is Now does just that. This book is a masterful guide for anyone looking to navigate the complexities of the modern world.” — Esther Wojcicki, educator and author of How to Raise Successful People

“If you want to be prepared for the constantly, rapidly changing times, you must read this book. Frederik guides readers through principles and techniques that have been successfully applied over many years, so that they can actively approach their future with openness, optimism, and strength.” — Oliver Bierhoff, national team director of the German Football Association

"What’s Next Is Now is a collection of gems, each of which could change your thinking about tomorrow. Frederik Pferdt shares years of accumulated wisdom from life experiences—vicarious and direct—to help you build a compelling future." — Amy C. Edmondson, Novartis Professor of Leadership at Harvard Business School and author of Right Kind of Wrong: The Science of Failing Well


Product Details

  • ISBN: 9780063294868
  • ISBN 10: 0063294869
  • Imprint: Harper Business
  • On Sale: 06/18/2024
  • Pages: 272
  • List Price:40.50 CAD
  • BISAC1 : SELF-HELP / Personal Growth / Success
  • BISAC2 : BUSINESS & ECONOMICS / Motivational
  • BISAC3 : BUSINESS & ECONOMICS / Leadership

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