Magic Words

by Jonah Berger

On Sale: 03/07/2023

Magic Words

Enlarge Book Cover

Magic Words

by Jonah Berger

On Sale: 03/07/2023

Format:

About the Book

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

Supplemental enhancement PDF accompanies the audiobook.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

Product Details

  • ISBN: 9780063204966
  • ISBN 10: 0063204967
  • Imprint: HarperAudio
  • On Sale: 03/07/2023
  • List Price:35.99 CAD
  • BISAC1 : SELF-HELP / Communication & Social Skills
  • BISAC2 : PSYCHOLOGY / Interpersonal Relations
  • BISAC3 : SELF-HELP / Motivational & Inspirational

Magic Words by Jonah Berger

The broadest selection of online bookstores. The links will take you to the web site's home page.

Other Booksellers

The broadest selection of online bookstores. The links will take you to the Web site's home page.

SELECT:

Specialty Booksellers

Interest-specific online venues and gift accounts that offer books for purchase. The links will take you to the store’s home page.

International Customers

If you are located outside Canada, the best way to order online is to choose from the following bookstores listed by region and country.