Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini PhD

On Sale: 05/04/2021

Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini PhD

On Sale: 05/04/2021

Format:

About the Book

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.

You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini's Principles of Persuasion:

  • Reciprocation
  • Commitment and Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Educator and Librarian Resources

Critical Praise

"For marketers, this book is among the most important books written in the last ten years." - Journal of Marketing Research

Influence should be required reading for all business majors. - Journal of Retailing

This book will strike chords deep in the hearts and psyches of all of us. - Best Sellers Magazine

The material in Cialdini’s Influence is a proverbial gold mine. - Journal of Social and Clinical Psychology

Resources

Product Details

  • ISBN: 9780063136892
  • ISBN 10: 0063136899
  • Imprint: Harper Business
  • On Sale: 05/04/2021
  • Pages: 592
  • List Price:24.99 CAD
  • BISAC1 : SELF-HELP / Personal Growth / Success
  • BISAC2 : BUSINESS & ECONOMICS / Consumer Behavior
  • BISAC3 : BUSINESS & ECONOMICS / Motivational

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