She Builds

The Anti-Hustle Guide to Grow Your Business and Nourish Your Life

by Jadah Sellner

On Sale: 11/15/2022

She Builds

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She Builds

The Anti-Hustle Guide to Grow Your Business and Nourish Your Life

by Jadah Sellner

On Sale: 11/15/2022


About the Book

Bestselling author and business coach Jadah Sellner creates a new entrepreneurial model for women, centered around sustainable leadership—a practical framework they can use to create a business on their own terms, prioritize their wellbeing, and break free from the toxic culture that leads to burnout and overwhelm.

As an entrepreneur, Jadah Sellner knows what it's like to be burned out, in debt, and just barely holding on to a new business. In the process of launching and building multiple companies, she realized today's aggressive 24/7 hustle culture wasn't working for her because of one simple reason: it was built by men for men.

Women are spread too thin as they struggle to keep up with the demands of their lives. Determined to find a better way, Jadah created a new model that is not only more inclusive for women but healthier. To build businesses that last, she argues, we need to lead with love in life and business, which starts with ourselves and moves outwards to our families, our teams, our communities, and the customers we serve with clarity and purpose.

She Builds introduces her new framework, which rests on the four essential principles of L.O.V.E.:

LEAD: Focus on your most valuable asset: you. Take a pause, set a clear purpose, and surround yourself with the support you need. Own the many hats you wear so you can feel empowered as a leader and recommit to your dreams.

OPTIMIZE: Double down on what's working, and eliminate what isn't. Assess your schedules, strategies, and business plans, and adjust them where necessary so you can turn your dreams into reality without burning out.

VISUALIZE: Make your plan visible—conceptualize a clear yet flexible roadmap to execute your vision in the next 12 months so your business can thrive—and celebrate your wins.

EXPAND: Create growth and longevity without losing yourself. The key is to define success on your own terms: Trust yourself, trust the process, and trust your vision to develop in a way that works for you.

Sellner reminds us that there's a whole woman behind a business and we need to acknowledge, support, and nourish all of her to form a truly solid foundation. Filled with inspiring personal stories, case studies, interactive exercises, and practical advice, She Builds will help women build their businesses in a way that works for them—with love.

Critical Praise

“She Builds breaks new ground among entrepreneurship books. It’s a loving permission slip and a practical guide for those who want to build businesses in a sane, service-driven, and wellness-cultivating way.” — Tara Mohr, author of Playing Big

“Brimming with soul, wisdom, and kindness, She Builds challenges the dominance-driven hustle narrative, inviting us, instead, to embrace love as an equally, if not more powerful and effective, guiding ethos in launching and growing a mission-driven business.”  — Jonathan Fields, author of Sparked and founder of Good Life Project ®

“Jadah Sellner knows burnout and exhaustion . . . and how to heal from both through heart- and soul-centered entrepreneurship that’s based around the life you actually want to live, not the one you think you ‘should’ or ‘have to.’ You can have abundance, freedom, and peace, and She Builds is your loving handbook.”  — Kate Northrup, author of Do Less and founder of The Origin Company

“She Builds is a perfect blend of business advice, personal growth, and a new way of looking at work-life balance. Jadah not only teaches you how to pace yourself in business, but her stories and strategies also remind us that it’s possible to build without the hustle and grind. I’ve worked with Jadah several times in the past, and she’s the real deal. There’s no one better to have written this book. It is a must-read.” — Pat Flynn, bestselling author of Will It Fly? and Superfans, and host of Smart Passive Income podcast

“As a woman of color, Jadah Sellner lays the foundation for building a profitable, sustainable business without burnout and overwhelm. She Builds reminds us to prioritize our well-being and joy.”  — Minda Harts, author of The Memo and host of Secure the Seat podcast

“An insightful, page-turning guide with valuable tools on how to build a strong foundation without burning out. Jadah helps you reduce overwhelm and feel more joy in your business again.”  — My Nguyen, creator of MyHealthyDish

“The traditional path to entrepreneurship was not built for women. Like many of us, Jadah Sellner learned this first-hand. In She Builds, Sellner creates a new way. One that acknowledges our unique perspectives, life-demands, and, yes, dreams. With her L.O.V.E framework, she shows us how to build a business without compromises.”  — Deepa Purushothaman, cofounder of nFormation and author of The First, the Few, the Only

“It’s possible to create a business that works for you and allows you to live the life you want. In She Builds, Jadah Sellner teaches you how to do just that.”  — Steve Chou, entrepreneur and founder of

“Along with Sellner's how-to's, though, comes a level of energy and emotion that sets this apart from other books of its ilk. It’s the personal stuff that matters, and Sellner shares it generously: anecdotes about her coaching clients and their struggles and victories, the story of her own beginning, and her goal to create a way for the hustle of an 80-hour workweek not to be the norm. Sellner's style of life and work appeals, and readers will be convinced.” — Booklist

“In a world that calls women to be and accomplish so much, She Builds is the anti-hustle handbook for entrepreneurs who are ready to lead from love, not fear." — Nicole Walters, founder of Inherit Learning and star of USA TV’s She’s the Boss


Product Details

  • ISBN: 9780063135437
  • ISBN 10: 0063135434
  • Imprint: Harper Business
  • On Sale: 11/15/2022
  • Pages: 320
  • List Price:35.99 CAD
  • BISAC1 : BUSINESS & ECONOMICS / Entrepreneurship
  • BISAC2 : BUSINESS & ECONOMICS / Leadership
  • BISAC3 : BUSINESS & ECONOMICS / Women in Business

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