The Deals That Made the World

Reckless Ambition, Backroom Negotiations, and the Hidden Truths of Business

by Jacques Peretti

On Sale: 03/27/2018

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The Deals That Made the World

Reckless Ambition, Backroom Negotiations, and the Hidden Truths of Business

by Jacques Peretti

On Sale: 03/27/2018

Format:

About the Book

"Excellent. ... Impressive." Financial Times

An award-winning investigative journalist takes us inside the ten business deals that have transformed the modern world

We tend to think of our world as controlled by forces we basically understand, primarily the politicians we elect. But in The Deals That Made the World, Jacques Peretti makes a provocative and quite different argument: much of the world around us—from the food we eat to teh products we buy to the medications we take—is shaped by private negotiations and business deals few of us know about.

The Deals That Made the World takes us inside the sphere of these powerful players, examining ten groundbreaking business deals that have transformed our modern economy. Peretti reveals how corporate executives engineered an entire diet industry built on failure; how PayPal conquered online payments (and the specific behavioral science that underpins its success); and how pharmaceutical executives concocted a plan to successfully market medications to healthy people.

For twenty years, Peretti has interviewed the people behind the decisions that have altered our world, from the CEOs of multinational corporations to politicians, economists, and scientists. Drawing on his vast knowledge, Peretti reveals a host of fascinating and startling connections, from how Wall Street's actions on food commodities helped spark the Arab Spring to the link between the AIDS epidemic in 1980s San Francisco and the subprime mortgage crisis of 2008. Touching upon tech, finance, artificial intelligence, and the other levers of power in a postglobalization environment, Peretti offers a compelling way to understand the last hundred years—and a suggestion of what the next hundred might hold.

An essential book for anyone seeking to understand the hidden forces that shape our modern economy, The Deals That Made the World is illuminating and surprising—and an immensely fun read.

Educator and Librarian Resources

Critical Praise

“Solid. ... Will appeal to lay readers who are interested in... developments in the business world.” - Library Journal

“Excellent. ... Impressive.” - Financial Times

Product Details

  • ISBN: 9780062698292
  • ISBN 10: 006269829X
  • Imprint: William Morrow
  • On Sale: 03/27/2018
  • Pages: 320
  • List Price:34.99 CAD
  • BISAC1 : BUSINESS & ECONOMICS / Corporate & Business History
  • BISAC2 : HISTORY / Modern / 20th Century
  • BISAC3 : BUSINESS & ECONOMICS / Negotiating

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