Crossing the Chasm

Marketing and Selling Technology Projects to Mainstream Customers

by Geoffrey A. Moore, Mike Chamberlain

On Sale: 12/11/2012

Crossing the Chasm

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Crossing the Chasm

Marketing and Selling Technology Projects to Mainstream Customers

by Geoffrey A. Moore

On Sale: 12/11/2012

Format:

About the Book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Educator and Librarian Resources

Product Details

  • ISBN: 9780062262714
  • ISBN 10: 0062262718
  • Imprint: HarperAudio
  • On Sale: 12/11/2012
  • BISAC1 : BUSINESS & ECONOMICS / Management
  • BISAC2 : BUSINESS & ECONOMICS / New Business Enterprises
  • BISAC3 : BUSINESS & ECONOMICS / Marketing / General

Crossing the Chasm by Geoffrey A. Moore

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