Will Burke

Biography

Will Burke—Founder & Chief Change Officer, Brand Engine.

Will draws on more than 20 years of experience in branding-uniquely bridging strategy and design-to solve complex issues with great insight and straightforward solutions. Formerly with Landor Associates, Lister-Butler, and Axion Design, Will's background includes major branding and packaging programs for Citicorp, MasterCard, Shell Oil, Hewlett-Packard, Intel, Logitech, Palm, Foster's, Frontier Natural Products, Nestlé and Tropicana.

Will is a member of the Shelf Impact! Advisory Board and AIGA's 2009 Principal Display Panel, and is a judge for the 2009 Creativity Annual Awards and the 2010 Dieline Awards. As a featured speaker and author, Will's unique perspective has been spotlighted by Package Design Magazine (both print and podcast), Entrepreneur's Organization, thedieline.com, popon.net, Shelf Impact! and HOW Magazine. When he's not writing or speaking on the value of branding, you can find Will motoring on his vintage Ducati café racer on Highway 1.

Lisa Baer

Biography

Lisa Baer, Principal, Baer Design Group.

Baer Design Group is a branding and identity firm based in Evanston, Illinois. For 14 years, Baer Design Group has tailored packaging for retail, grocery and consumer goods for companies such as Motorola, Lazy Days Tea Co. and The Parkside Group.

James Pietruszynski

Biography

James Pietruszynski, Principal/Creative Director, Soulsight.

James' focus and passion for the creative process is reflected in his ambition to achieve an environment where creativity can truly thrive. Collaboration and honesty have been important factors in fostering strong creative and effective innovation. James' inspiration comes from a strongly connected creative team that together is willing to be brave.

James has led projects for clients such as Kraft Foods, General Mills, Coca-Cola, MillerCoors, Unilever, Jim Beam and Dole Foods. In his personal time, he loves digging in the dirt and watching the garden grow. James' work has been recognized by Graphics, How, Print, Communication Arts, Mobius, London International Awards, International Brand Packaging, Creativity Annual Awards and Creativity 35.