by Al Ries

On Sale: 07/19/2005


Enlarge Book Cover


by Al Ries

On Sale: 07/19/2005


About the Book

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.

With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.

Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.

Educator and Librarian Resources


Product Details

  • ISBN: 9780060859978
  • ISBN 10: 0060859970
  • Imprint: HarperAudio
  • On Sale: 07/19/2005
  • List Price:13.99 CAD
  • BISAC1 : BUSINESS & ECONOMICS / Marketing / General
  • BISAC2 : BUSINESS & ECONOMICS / Management
  • BISAC3 : BUSINESS & ECONOMICS / Marketing / Research

Focus by Al Ries, Al Ries

The broadest selection of online bookstores. The links will take you to the web site's home page.

Other Booksellers

The broadest selection of online bookstores. The links will take you to the Web site's home page.


International Customers

If you are located outside Canada, the best way to order online is to choose from the following bookstores listed by region and country.