Focus

The Future of Your Company Depends on It

by Al Ries

On Sale: 09/27/2005

Focus

The Future of Your Company Depends on It

by Al Ries

On Sale: 09/27/2005

Format:

About the Book

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Educator and Librarian Resources

Product Details

  • ISBN: 9780060799908
  • ISBN 10: 0060799900
  • Imprint: HarperBusiness
  • On Sale: 09/27/2005
  • Pages: 320
  • List Price:21.00 CAD
  • BISAC1 : BUSINESS & ECONOMICS / Marketing / General
  • BISAC2 : BUSINESS & ECONOMICS / Marketing / Research
  • BISAC3 : BUSINESS & ECONOMICS / Management

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