Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

by Geoffrey A. Moore

On Sale: 12/27/2005

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

by Geoffrey A. Moore

On Sale: 12/27/2005

Format:

About the Book

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Educator and Librarian Resources

Product Details

  • ISBN: 9780060745813
  • ISBN 10: 0060745819
  • Imprint: HarperBusiness
  • On Sale: 12/27/2005
  • Pages: 272
  • List Price:21.00 CAD
  • BISAC1 : BUSINESS & ECONOMICS / Marketing / General
  • BISAC2 : BUSINESS & ECONOMICS / Management
  • BISAC3 : BUSINESS & ECONOMICS / Sales & Selling / General

Inside the Tornado by Geoffrey A. Moore

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