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The anonymity of a phone
line is the secret to success for Darrell Bricker and John Wright of Ipsos Reid,
the largest market research company in Canada. Ipsos’ accuracy in gathering
people’s thoughts and predicting trends makes the company the go-to source for
almost everyone seeking answers to strange but intriguing questions such as:
What would your ideal lover look like? What would you never bring on a romantic
holiday? Would you rather touch the Stanley Cup or Dorothy’s ruby slippers from
The Wizard of Oz? Does attending university make people less religious?
And, if the phone rings at dinner, who is the last person you want it to be?
(Hint: it’s not a pollster!)
In We Know What
You’re Thinking, Bricker and Wright, the bestselling authors of What
Canadians Think About Almost Everything, let us in on the insights they’ve
gleaned from thousands of polls and the unlikeliest of characters they’ve
encountered— including the retiree who still believes in Santa Claus, the
childless person who vehemently complains about toy safety, and the woman who
would rather take her dad to a movie premiere than George Clooney.
Filled with fascinating
insights about Canadians from every province and territory, in cities and towns,
of every age, gender and economic standing—and peppered with fun graphs,
factoids and quizzes—We Know What You’re Thinking is compulsive,
must-have reading for all Canadians.
QUICK FACTS FROM WE
KNOW WHAT YOU’RE THINKING
• The more formal
education you have, the more beer you drink.
• 25 percent of
Torontonians name Vancouver as their favourite potential place to live; 3
percent of Vancouverites
name Toronto as their
favourite place to live.
• Calgary leads the
nation in broccoli consumption.
• 3 percent of Canadians
believe that Elvis Presley is still alive.
• Less than 1 percent of
Canadian parents with young children hope their kids will grow up to be writers.
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