Quantcast Mad Men Unbuttoned: A Romp Through 1960s America by Natasha Vargas-Cooper
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Mad Men Unbuttoned

A Romp Through 1960s America


 On Sale: 12/07/2010
 Formats:     Trade paperback
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Mad Men Unbuttoned is a visually arresting celebration of the cultural and artistic ephemera of the 1960s advertising age, the Mad Men era. Based on the popular blog, Mad Men Unbuttoned “nails the 1960s and the ad industry during this fascinating era,” and is “a good, fast, joyful read.” (Nina DiSesa, Chairman, McCann New York).

Book Description

Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits:

  • Don Draper's character is based on the real-life Draper Daniels, protégé of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man.
  • The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising.
  • When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day.
  • The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage.
  • In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.


Author Extras

Critical Praise for Mad Men Unbuttoned

“Possibly the richest of the “Mad Men” books...Mad Men Unbuttoned is a well-versed primer to the most literate show on television.”
— The New Yorker

ISBN: 9780061991004; ISBN10: 0061991007; Imprint: Harper Design ; On Sale: 12/07/2010; Format: Trade paperback; Trimsize: 6 x 9; Pages: 256; $18.99; Ages: 18 and Up; BISAC1:SOC022000; BISAC2:PER010000