Quantcast Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets by Geoffrey A. Moore
About The Book

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

 On Sale: 02/12/2004
 Formats:     Trade paperback
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Book Description

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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Critical Praise for Inside the Tornado

"The chasm is where many high-tech fortunes have been lost...the Tornado is where many have been made."
— Steve Jobs, Apple Computer

ISBN: 9780060745813; ISBN10: 0060745819; Imprint: HarperBusiness ; On Sale: 02/12/2004; Format: Trade paperback; Trimsize: 5 5/16 x 8; Pages: 272; $21.00; Ages: 18 and Up; BISAC1:BUS043000; BISAC2:BUS041000; BISAC3:BUS058000

Books by Geoffrey A. Moore
Crossing the Chasm Crossing the Chasm
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Escape Velocity Escape Velocity
From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth. Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle...
Living on the Fault Line, Revised Edition Living on the Fault Line, Revised Edition
The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a...