Brand New World
How Paupers, Pirates, and Oligarchs are Reshaping Business
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To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “visual pollution.”
In the hyper-developing “BRIC” countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.
Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.
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Author Extras
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Critical Praise for
Brand New World
“Brand New World isn’t just a mind-blowing book, it’s a cultural adventure.”
-- Jeremy Gutsche, Chief Trend Hunter at trendhunter.com and author of Exploiting Chaos
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“Brand New World brings Madison Avenue to every side street, dirt road and intersection of the world. Do yourself a favour and read this book before your competition does. . . . You won’t be able to put it down.”
-- Mitch Joel, President of Twist Image and author of Six Pixels of Separation
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Brand New World
To get around a ban on alcohol advertising, a Russian oligarch starts a bank using the same name as his premium bestselling vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicentre of...
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