Quantcast Always Fresh: The Untold Story Of Tim Hortons By The Man Who Created A Canadian Empire by Ron Joyce, Robert Thompson
About The Book

Always Fresh

The Untold Story Of Tim Hortons By The Man Who Created A Canadian Empire

 On Sale: 05/10/2006
 Formats:     Hardback
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Book Description

It’s as Canadian as hockey and beer, and almost every town has at least one. Many know that it was hockey legend Tim Horton who opened the first Tim Hortons restaurant in Hamilton, but few know the inside story of Ron Joyce, the former cop who, after the death of Horton, grew the company into a colossal North American enterprise that now earns over a billion dollars a year.

Always Fresh is Joyce’s own story in a blend of memoir and business book, as he looks back at how the franchise became a sacred cultural tradition. Joyce takes us back to 1964, from the first almost-failed Tim Hortons Donut Shop in Hamilton, to his full partnership with the eponymous hockey player and the tough years of franchise expansion. Recalling the tragic death of Tim Horton in 1974, and relating the little-known chapter on Joyce’s attempt to sell the chain and his subsequent legal battles with Tim’s widow, Lori, here Joyce sets the record straight. With great candour, he reveals the strategy behind the chain’s phenomenal expansion, including the introduction of Timbits; how Tim Hortons'coffee has become a number one seller, despite intense competition; an inside look at Donut University; and just why it is that every day tens of thousands of Canadians line up for Tim Hortons products. Joyce also gives the inside scoop on menu items that didn’t quite work out, the company’s launch of drive-thrus, why the franchises have done so well in small towns, his decision to sell the company to Dave Thomas of Wendy’s, and gives his take on Tim Hortons’ much-anticipated IPO. This book provides an insider’s look at an empire, its successes and failures, and the determined passion and character of the man who created it.

Author Extras

Critical Praise for Always Fresh

"Joyce's recently published autobiography, Always Fresh, details some of the amazing twists in his life at Tim Hortons."
Report on Business
Reader Reviews from FirstLook

Always Fresh is a wonderful read. Ron Joyce relays an honest and candid story of the growth of one of Canada's biggest and most recognized enterprises. The story is a compelling mix of both biographical detail and the business saavy that pushed Tim Hortons into being the most recognized restaurant chain in Canada. This is a must read for anyone who is interested in biographical content nicely mixed with a truly awe inspiring Canadian success story. An easy read, and best enjoyed while sipping on a Tim's double double!
— Lisa (Swan River, MB)

ISBN: 9780002007573; ISBN10: 0002007576; On Sale: 05/10/2006; Format: Hardback; Trimsize: ; Pages: 320; $32.95; Ages: 1 and Up

Books by Ron Joyce
Always Fresh Always Fresh
#1 National Bestseller, National Post (Business Books) • 6 Weeks on The Globe and Mail bestseller list • A Toronto Star Bestseller • An Indigo Best Business Book of 2006 Almost every town has at least one Tim Hortons franchise. Many know that it was hockey legend Tim Horton who...

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