Book Details

Harper Collins Logo
shadow

To read e-books on the HC Reader App, download it on:

Fascinate, Revised and Updated

How to Make Your Brand Impossible to Resist

About the Book

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Educator and Librarian Resources

Critical Praise

“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” —Seth Godin, author of Linchpin

“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” —Tom Peters, author of In Search of Excellence

“Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” —Alan Webber, author of Rules of Thumb

“Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.” —Richard Laermer, author of Forecast 2011 and Full Frontal PR

“This slight but practical work packs a big punch.” —Publishers Weekly

“As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book...” —Richard Pachter, Miami Herald

Product Details

  • ISBN: 9780062405937
  • ISBN 10: 0062405934
  • Imprint: HarperBusiness
  • On Sale: 04/26/2016
  • Pages: 352
  • List Price: 18.99 CAD
  • BISAC1: BUSINESS & ECONOMICS / Marketing / Direct
  • BISAC2: BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations
  • BISAC3: BUSINESS & ECONOMICS / Advertising & Promotion

Fascinate, Revised and Updated by Sally Hogshead

The broadest selection of online bookstores. The links will take you to the web site's home page.

Other Booksellers

The broadest selection of online bookstores. The links will take you to the Web site's home page.

SELECT:

International Customers

If you are located outside Canada, the best way to order online is to choose from the following bookstores listed by region and country.

HarperCollins Reader

We created the HC Reader App to be a simple way to read our e-books. Our App is available for download on iOS and Android devices.

We strongly encourage using the HarperCollins reader application since it supports the type of file we are using. You may experience some technical difficulties using a different reader application.

Instructions

  1. You need a HarperCollins Account. If you purchase/have purchased an e-book from HarperCollins, this is your account login and password. If not, please click here to register.
  2. Download the HC Reader App on iOS or Android. Enter your HarperCollins account username and password. Please note that your username is an e-mail address.
  3. Download your e-book and enjoy!