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Once Upon a Car

The Fall and Resurrection of America's Big Three Auto Makers--GM, Ford, and Chrysler

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About the Book

Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.

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Critical Praise

“Essential account of the United States auto industry.” —New York Times Book Review, Editor's Choice

“Compelling... a human approach to an industry that couldn’t be less human in scale... entertaining.” —Wall Street Journal

“The book is extraordinary. Vlasic offers what will probably become the definitive retelling of the crisis that nearly felled America’s three carmaking icons.” —Financial Times

“A deeply reported, full-on narrative in the style of Barbarians at the Gate or Game Change.” —Chicago Tribune

Once Upon a Car is the best book on the whole shebang that you are ever going to read... a critical history.” —Huffington Post

“With almost anthropological precision, Once Upon a Car is a thorough and compelling account of the collapse of the domestic auto industry” —Cleveland Plain Dealer

“Even with all the ink spilled on Detroit lately, Vlasic’s tale is as fresh as a new car… Vlasic says he wanted to write a fast-paced narrative, and he’s penned a page-turner in Once Upon a Car” —Fortune.com

“Vlasic delivers a devastating account of auto industry arrogance, ignorance, and tragedy.” —Publishers Weekly

“Terrific... better than most novels... truly fascinating.” —Free Lance Star Virginia

“Vlasic enriches his journalistic attention to detail with the drama and pacing of a thriller.” —800ceoRead

“Vlasic is a master storyteller whose prowess makes the absorption of many complex facts painless.” —strategy-business.com

Product Details

  • ISBN: 9780062088604
  • ISBN 10: 0062088602
  • Imprint: HarperLuxe
  • On Sale: 10/04/2011
  • Pages: 624
  • List Price: 33.50 CAD
  • BISAC1: BUSINESS & ECONOMICS / General
  • BISAC2: HISTORY / United States / 21st Century
  • BISAC3: POLITICAL SCIENCE / Labor & Industrial Relations

Once Upon a Car by Bill Vlasic

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