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The Economics of Integrity

From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future

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About the Book

“Anyone interested in understanding what makes our economy work must have this on their bookshelf.” —Mark Zandi, Chief Economist, Moody's

In The Economics of Integrity, acclaimed financial journalist Anna Bernasek presents a deceptively straightforward argument: that the attributes of trust and integrity, beyond being simply virtuous ideals, are actually the bedrocks of a successful economy and culture. Bernasek has written a big-idea book with the readability of Predictably Irrational, and presents a compelling hypothesis that most of the things we take for granted in our lives depend on integrity. In the words of Dan Gross (Senior Editor, Newsweek, and author of Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation), “in an era of structured finance, nano-technology, and complex business models, Anna Bernasek’s timely, valuable, and highly readable book reminds us that the economy runs on something much more simple: trust.”

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Critical Praise

“Bernasek’s advocacy of a smart, positive spirit is a worthwhile reminder of the perils of a self-defeating negativism in an era of multiple national crises. In crisp, lucid language she lays out her positive approach.” —Boston Globe

“Bernasek delivers an engaging and enlightening journey into the roots of integrity, building a convincing case for why it is the bedrock of our economy. I learned a lot reading this book.” —Rom Brafman, bestselling author of Sway

“When our businesses and markets operate with integrity we are able to create enormous wealth. Anyone interested in understanding what makes our economy work must have this on their bookshelf.” —Mark Zandi, Chief Economist, Moody's

“In this fascinating little book, Anna Bernasek shows what delivering milk has in common with financial reform. The common thread? Both need mechanisms to ensure integrity. Her insights will stick with you long after you put the book down.” —Alan Blinder, Economist and co-director of Princeton’s Center for Economic Policy Studies, former Economic Advisor to Bill Clinton

“In an era of structured finance, nano-technology, and complex business models, Anna Bernasek’s timely, valuable, and highly readable book reminds us that the economy runs on something much more simple: trust.” —Dan Gross, Senior Editor, Newsweek and author of Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation

Product Details

  • ISBN: 9780061774133
  • ISBN 10: 0061774138
  • Imprint: HarperBusiness
  • On Sale: 02/23/2010
  • Pages: 208
  • List Price: 24.99 CAD
  • BISAC1: BUSINESS & ECONOMICS / Business Ethics

The Economics of Integrity by Anna Bernasek

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